Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

• Keyword Research
• Competitive Research
• Content
• Improving Usability – Design
• Social Media
• RSS/Social Bookmarking
• Blogging
• Link Building
• Sub Strategies based on type of business
• Local Companies
• E-Commerce and other web businesses

II. Tactics Continue reading →

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So tell me, have you ever Googled your name?  Come on, I know you have. Who doesn’t?  It can be pretty interesting and even entertaining to see what’s out there – both what you have authored and what others are saying about you… both the informed and uninformed. And as I recently made another cruise through the pages that donned my name, I was reminded of something very important:

Content can live forever on the Internet.

This is a critical piece of information, especially for those who are new to the web and haven’t practiced restraint when they have decided to spout their opinion, weighed in on a hot debate or maybe surfed the web and contributed something when they were a little less than coherent. Or perhaps wrote and published some articles that had wrong information in them. It happens. But, do you really want this stuff following you around for the next 50 years?  I think we all agree that when you publish something on your blog, on a PR site, on Twitter or wherever, its critical to make sure its reviewed a few times… by a couple different people… before you launch it to the world.

But what I really want to stress are the benefits of this “forever available” online content: Continue reading →

Popularity: 18%

by Jon Wuebben

Writing and distributing articles on the web is a good way to get your name out there and gain some linking benefit as well. Not familiar with article submission, marketing, and distribution? Read on…

When your articles are out there, every day, many people all over the world may read them, see your URL and and potentially… contact you. How would you like some of the same free advertising benefit? Your articles could be picked up by thousands of sites, almost overnight. If they are well written, popular and give some great advice, they could get to that number very quickly.

Just like on your site, you’ll also want to use your keyword phrases in your articles. How many should you use and how many times each? Continue reading →

Popularity: 31%