Entries Tagged 'What is SEO Copywriting?' ↓
April 6th, 2010 — Analyzing Your Site Copy, Blog Copywriting, Competitive Copy Research, Content Tools & Tips, Content Types, Events, Keyword Research, Link Building, Local Search, META Tag Copy, Marketing Strategy, Multimedia, News & Events, Press Release SEO Copywriting, SEO Copy and Site Usability, The Optimization Process, What is SEO Copywriting?, Writing SEO Articles, online marketing, small business, social media
Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions. I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!
The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting. The goal? To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner. Ideas for the Experts. Check out these clips from some of my recent events!
Here’s how we break it down at Content Rich “Live” (as it’s also called):
I. Elements of Strategy
- Keyword Research
- Competitive Research
- Content
- Improving Usability – Design
- Social Media
- RSS/Social Bookmarking
- Blogging
- Link Building
- Sub Strategies based on type of business
- Local Companies
- E-Commerce and other web businesses
II. Tactics Continue reading →
Popularity: 3%
July 30th, 2009 — Content Tools & Tips, META Tag Copy, Multimedia, What is SEO Copywriting?
Smallbiz America is an integrated new-media platform created to help entrepreneurs profit in business and prosper in life. Check out my recent interview with David Wolf, CEO of Smallbiz America. I enjoyed the chance to speak to so many passionate business builders.
Popularity: 5%
May 5th, 2009 — Content Tools & Tips, Content Types, Opinions & Comments, What is SEO Copywriting?
I don’t know about you, but I’m getting tired of something I have been reading for a while now. It pops up in various blogs, articles and even at important trade shows like Search Engine Strategies. And I know people naturally want to promote “the new stuff” and be seen as a trailblazer or hot researcher or even as a plain and simple contrarian, but the continuing comments re. SEO not being as important as it was… or that it’s not important at all, is bad information. And it’s actually doing people a disservice.
The final straw for me is when I read this post in Copyblogger today:
The author said, “What About SEO Copywriting? Forget about it. Seriously. If you focus on writing clear, concise and compelling copy, you will naturally write keyword-dense copy. You’ll naturally write for the search engines.”
Say what? Continue reading →
Popularity: 32%
September 4th, 2008 — Analyzing Your Site Copy, Blog Copywriting, Content Tools & Tips, SEO Copy and Site Usability, What is SEO Copywriting?
One of the best ways to connect with visitors to your website is to write like you talk. In fact, I would say the most under appreciated aspect of good writing is the flow of the words and how they sound when spoken. Good “flow” can make the message resonate. It makes it memorable. 
Like a good song with a hooky melody, conversational writing can cause the reader to recall what they read over and over again through the course of the day. This kind of command over written language creates a strong connection with your audience and …makes them come back for more. Take for example a good blog. What makes you come back again and again? The informal and conversational tone is a big part of it. The substance of the message is critical too – but it’s not everything. It’s how you say it, right? In this case, it’s how you write it.
Of course, you’ll want to remove all the “ums”, “ahs” and pauses. You don’t want to make your website copy exactly like the way you speak. The other good thing about writing is that you can think about what you want to write before you write it. The spoken word usually requires instant answers and quick-on-your-feet replies. That’s the good news: for those out there who aren’t the best spoken communicators, conversational writing may be made for you.
A few tips and tricks of capturing a conversational tone:
1. Think about how you talk – what makes people want to listen to you? Modulating your voice (changing the volume or pitch) is one way – it makes what you’re saying more interesting. The written equivalent? Combine short and long sentences in what you’re writing. Don’t make them all the same.
2. Use emotion and passion – use bolding, underlining and emotionally charged words to get your message across. Again, just like how we talk – most people use strong adjectives to describe something or emphasize certain words based on the importance of what they are saying.
3. Break the “rules” of English – use run-ons and one word sentences occasionally. After all, isn’t that how we talk? Try it out!
4. Use repetition – use the same emphasized word in 3 consecutive sentences. People do this all the time when they talk. Why? To make a point and drive the message home. You can do the same thing when you write copy.
5. Analyze other good conversational writing and try to mimic it. – Not to toot my own horn, but check out the copy I wrote for www.customcopywriting.com. A big part of what I was trying to do there was write the content in an informal tone – in a way that everyone would understand: from a 3rd grader to a PhD.
So, when all is said and done, why does conversational writing work?
Because it makes it easier for your prospect. It makes it easier to get the message across. It makes it easier for them to understand…There’s less thinking involved. Plus, it’s a warmer way of communicating. It makes people more comfortable. And after all, we have become a more informal culture anyway. People almost expect it.
So, try it out on your site and see what the response is. You may be surprised.
Good luck!
Popularity: 90%
June 25th, 2008 — What is SEO Copywriting?
by Jon Wuebben
First, it’s important to know what Search Engine Optimization (SEO) is all about. Search Engine Optimization (SEO) is the practice of using a variety of techniques to improve a site’s ranking on the search engines. These things could include editing or adding to HTML code, working with site navigation features, employing linking strategies, and last but not least: Web Page Copywriting.
The challenge for many businesses is that they don’t know the basics. The information in this blog as well as my book, Content Rich, will put you well on your way!
Serving Two Masters
Your website copy serves to unique functions. The two masters we are referring to? The Search Engines like Google and Yahoo and the potential customer who has found your site. Continue reading →
Popularity: 28%
