by Jon Wuebben

Who do you sell to? Consumers or other businesses? There are many differences in how B2B and B2C companies operate. What we want to ascertain here are the communication and copywriting differences for these unique audiences.

First, the similarities: they both are interested in something that you have to sell, they both want to know what’s in it for them and how much the product or service costs. Both types of audiences research and buy online. The differences really come in to play in how they do all of the above. Continue reading →

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