Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

• Keyword Research
• Competitive Research
• Content
• Improving Usability – Design
• Social Media
• RSS/Social Bookmarking
• Blogging
• Link Building
• Sub Strategies based on type of business
• Local Companies
• E-Commerce and other web businesses

II. Tactics Continue reading →

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I know, a little confusing right? A post for those who dont read blog posts?

Well look, here is the deal. I’ve said it before and I’ll say it again: There are a ton of businesses out there that are very challenged when it comes to their website and using it as a tool in their marketing arsenal. I have made it my mission to not simply help those companies that come to me and know they need help, but to reach out, be a little evangelical and find those companies that are way behind the times and don’t know how much they can benefit. Why?  One, you can make a big impact, very quickly and two, it makes my job interesting. Plus, I like to help these types of sites… it gives me a warm fuzzy knowing I have helped those who really need it.

Who are we talking about? Those that put up a website in 1999 and haven’t done anything since. Those people who have a site that looks like an online “junkyard”… different fonts, flashing banners, and bad color schemes. And finally, those who have never bothered to put a site up at all. Oh, and I guess we could include non-profits that don’t have the time, people and money to make changes. I’ve helped a few of them for free.

If this sounds like you..then this post is for you! and for those “in the know” who won’t get anything from this post, perhaps it will motivate you to help a few companies that fall into this category as well.

So, if you consider yourself a rookie when it comes to online content and you don’t have a clue about what to do first, here are some ideas for you to consider: Continue reading →

Popularity: 29%

Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

Popularity: 100%

by Jon Wuebben

The most important and most basic thing to understand for on page optimization is that your keyword phrases need to be used on your page in order for the page to rank. This is fundamental to high quality SEO copywriting. But what are all the other “query” factors that play an important part in your site copy?

Keyword Frequency

Keyword frequency is the number of times your keyword phrase occurs on the page. Typically, you are looking for the keyword phrase to be used at least three times throughout the page (assuming you’re not writing 600 words or more). You’ll probably have a couple more keyword phrases that you’ll want to use too, so if you have a total of three keyword phrases that makes nine places that you’ll be using your phrases on a certain page. Continue reading →

Popularity: 46%