Entries Tagged 'SEO Copy and Site Usability' ↓
April 29th, 2010 — Keyword Research, META Tag Copy, SEO Copy and Site Usability, online marketing, social media
Recently I was very excited to be featured in Sarah Shaw’s weekly blog interview series on the entreprenette. Sarah is a force of nature when it comes to product development and promotion and when I think of people that are doing social media the right way, I think of her. In this interview, Sarah asks a lot of great questions. For those companies that are involved in developing new retail products, like clothing lines, handbags, accessories, etc. this information will prove to be especially helpful. I explain why great content is essential to connecting with your prospects. Content is no longer just required, it is the currency of the web. Listen now!
Check out Sarah’s entreprenette.com for information on her private coaching and other services and be sure to Follow the entreprenette on facebook and twitter!
Popularity: 2%
April 6th, 2010 — Analyzing Your Site Copy, Blog Copywriting, Competitive Copy Research, Content Tools & Tips, Content Types, Events, Keyword Research, Link Building, Local Search, META Tag Copy, Marketing Strategy, Multimedia, News & Events, Press Release SEO Copywriting, SEO Copy and Site Usability, The Optimization Process, What is SEO Copywriting?, Writing SEO Articles, online marketing, small business, social media
Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions. I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!
The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting. The goal? To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner. Ideas for the Experts. Check out these clips from some of my recent events!
Here’s how we break it down at Content Rich “Live” (as it’s also called):
I. Elements of Strategy
- Keyword Research
- Competitive Research
- Content
- Improving Usability – Design
- Social Media
- RSS/Social Bookmarking
- Blogging
- Link Building
- Sub Strategies based on type of business
- Local Companies
- E-Commerce and other web businesses
II. Tactics Continue reading →
Popularity: 3%
December 3rd, 2008 — Analyzing Your Site Copy, Content Tools & Tips, Landing Page Copywriting, SEO Copy and Site Usability
Interesting what happens during challenging economic times – people change. Some get moving, some get desperate, others get smart. For those companies that want to survive, it’s critical to engage in a self analysis and evaluation of current marketing activities. Seems that many are doing just that with what we and many other web, content providers and Search Marketing firms have been seeing in the past few weeks: SEO is red hot right now. In fact, there was a great post on SEOmoz recently that discussed it. They mentioned that online sales, according to Paypal, were up 34% this year over last – another indication that web commerce is where it’s at. As far as we are concerned, copywriting projects have jumped through the roof and book sales of Content Rich have picked up dramatically. I guess you could call it good timing. Bottom line: no matter what state the economy is in, there is always opportunity.
So why is SEO content building so hot right now? A few ideas to consider… Continue reading →
Popularity: 50%
September 4th, 2008 — Analyzing Your Site Copy, Blog Copywriting, Content Tools & Tips, SEO Copy and Site Usability, What is SEO Copywriting?
One of the best ways to connect with visitors to your website is to write like you talk. In fact, I would say the most under appreciated aspect of good writing is the flow of the words and how they sound when spoken. Good “flow” can make the message resonate. It makes it memorable. 
Like a good song with a hooky melody, conversational writing can cause the reader to recall what they read over and over again through the course of the day. This kind of command over written language creates a strong connection with your audience and …makes them come back for more. Take for example a good blog. What makes you come back again and again? The informal and conversational tone is a big part of it. The substance of the message is critical too – but it’s not everything. It’s how you say it, right? In this case, it’s how you write it.
Of course, you’ll want to remove all the “ums”, “ahs” and pauses. You don’t want to make your website copy exactly like the way you speak. The other good thing about writing is that you can think about what you want to write before you write it. The spoken word usually requires instant answers and quick-on-your-feet replies. That’s the good news: for those out there who aren’t the best spoken communicators, conversational writing may be made for you.
A few tips and tricks of capturing a conversational tone:
1. Think about how you talk – what makes people want to listen to you? Modulating your voice (changing the volume or pitch) is one way – it makes what you’re saying more interesting. The written equivalent? Combine short and long sentences in what you’re writing. Don’t make them all the same.
2. Use emotion and passion – use bolding, underlining and emotionally charged words to get your message across. Again, just like how we talk – most people use strong adjectives to describe something or emphasize certain words based on the importance of what they are saying.
3. Break the “rules” of English – use run-ons and one word sentences occasionally. After all, isn’t that how we talk? Try it out!
4. Use repetition – use the same emphasized word in 3 consecutive sentences. People do this all the time when they talk. Why? To make a point and drive the message home. You can do the same thing when you write copy.
5. Analyze other good conversational writing and try to mimic it. – Not to toot my own horn, but check out the copy I wrote for www.customcopywriting.com. A big part of what I was trying to do there was write the content in an informal tone – in a way that everyone would understand: from a 3rd grader to a PhD.
So, when all is said and done, why does conversational writing work?
Because it makes it easier for your prospect. It makes it easier to get the message across. It makes it easier for them to understand…There’s less thinking involved. Plus, it’s a warmer way of communicating. It makes people more comfortable. And after all, we have become a more informal culture anyway. People almost expect it.
So, try it out on your site and see what the response is. You may be surprised.
Good luck!
Popularity: 90%
June 29th, 2008 — SEO Copy and Site Usability
by Jon Wuebben
Much of what we have learned regarding website usability comes from researcher and writer Jakob Nielsen, Ph.D. He has been called “the best-known design and usability guru on the Internet” and the insight that we have gained through his studies have made a huge impact on how we improve the user experience. Almost all of the findings have a correlation to SEO copy writing, so it’s important that we take a look at some of the key take-aways. Continue reading →
Popularity: 28%
