Entries Tagged 'Press Release SEO Copywriting' ↓

Changing Small Business, One Business at a Time

SummitAd4Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

  • Keyword Research
  • Competitive Research
  • Content
  • Improving Usability – Design
  • Social Media
  • RSS/Social Bookmarking
  • Blogging
  • Link Building
  • Sub Strategies based on type of business
  • Local Companies
  • E-Commerce and other web businesses

II. Tactics Continue reading →

Popularity: 3%

Optimized Press Releases – Writing Your Way to Free Publicity!

by Jon Wuebben

Optimized Press releases have incredible value and can be a great way to get some instant exposure. Do you have a newsworthy event to talk about such as a new business announcement, a partnership, a new suite of products, a new service offering or winning an award? These are all great things to communicate.

How do you go about writing optimized press releases?

Copywriting for a search engine optimized press release is different than any other type of online copy. The first thing of course is the headline. As you would think, this is very important. It’s what pulls your reader in. It should have a little flash to it, maybe an eye-grabbing statistic or benefit. It should be… Continue reading →

Popularity: 25%