Interesting what happens during challenging economic times – people change. Some get moving, some get desperate, others get smart. For those companies that want to survive, it’s critical to engage in a self analysis and evaluation of current marketing activities. Seems that many are doing just that with what we and many other web, content providers and Search Marketing firms have been seeing in the past few weeks: SEO is red hot right now. In fact, there was a great post on SEOmoz recently that discussed it. They mentioned that online sales, according to Paypal, were up 34% this year over last – another indication that web commerce is where it’s at. As far as we are concerned, copywriting projects have jumped through the roof and book sales of Content Rich have picked up dramatically. I guess you could call it good timing. Bottom line: no matter what state the economy is in, there is always opportunity.

So why is SEO content building so hot right now? A few ideas to consider… Continue reading →

Popularity: 50%

by Jon Wuebben

Landing pages are what your prospects “land” on when they click on your PPC ad, banner ad or email link. With these very important pages, you have a couple of choices. You can use this page as the first and last page they interact with (i.e. Get them to take action right on that specific landing page) or as a “hub” for the other places on your site you want the prospect to go to.

…What exactly are you trying to get the prospect to do? Continue reading →

Popularity: 25%