Recently I was very excited to be featured in Sarah Shaw’s weekly blog interview series on the entreprenette.  Sarah is a force of nature when it comes to product development and promotion and when I think of people that are doing social media the right way, I think of her.  In this interview, Sarah asks a lot of great questions.  For those companies that are involved in developing new retail products, like clothing lines, handbags, accessories, etc. this information will prove to be especially helpful.  I explain why great content is essential to connecting with your prospects.  Content is no longer just required, it is the currency of the web.  Listen now!

Check out Sarah’s entreprenette.com for information on her private coaching and other services and be sure to Follow the entreprenette on facebook and twitter!

Popularity: 2%

Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

• Keyword Research
• Competitive Research
• Content
• Improving Usability – Design
• Social Media
• RSS/Social Bookmarking
• Blogging
• Link Building
• Sub Strategies based on type of business
• Local Companies
• E-Commerce and other web businesses

II. Tactics Continue reading →

Popularity: 3%

by Jon Wuebben

The rise of small business…it’s unbelievable what has happened. Did you know that there are 6.6 million home based businesses in the U.S.? The number of small businesses is increasing in the United States. According to the SBA, the number of non-employer firms has risen steadily this decade to 21.1 million in 2007, a jump from 16.5 million in 2000.

There are thousands… and in some cases, millions of people out there who want what you are selling. And with the internet, you can be found by anyone searching for you! That’s the real change. You just need to be optimized for search, right?

Not convinced?  Consider this: Google has reported that 20% – 25% of their daily search queries are unique. That means even interest in different niches on the web is constantly changing. Continue reading →

Popularity: 3%

Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

Popularity: 100%

by Jon Wuebben

We all know that not everyone who jumps on the web is going to buy the very first time. They usually are doing one of four things:

• Gathering information
• Trying to learn about the product/service
• Shopping
• Buying

For each point in the buying cycle, they have a likelihood of using a unique type of keyword phrase. For example… Continue reading →

Popularity: 42%

by Jon Wuebben

Do you know which keyword phrases your customers are using to find you? What’s the best way to find out? Ask customers. The other way is to use some of the keyword research tools available on the web.

Word Tracker and Keyword Discovery

Wordtracker.com has been around since 1999 and has been the de facto standard in the industry, highly recommended by all leading search marketing firms and top SEO copywriters. As the “first mover” in the keyword analysis space, they are still highly regarded and do a very good job for thousands of companies across the globe. Continue reading →

Popularity: 36%