This week in “Profiles in New Business Leadership” we are featuring social media expert, blogger and host of the Amateur Traveler podcast, Chris Christensen.  Chris lives in the Silicon Valley and is a consultant for the LiveWorld internet community.  He has also worked for IBM, Hewlett-Packard, Momenta and Apple Computer.  By night, he is an avid blogger and podcaster.  Here are some tips Chris had to share with us about Social Media…

In your opinion, what are the best practices for social media strategy?

1. Make sure your products and services are worth talking about. If you have a bad product your social media strategy is to get serious about improving your product first! Continue reading →

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The “Profiles in New Business Leadership” series will be a new and ongoing feature at the Content Rich blog featuring interviews with social media experts, SEO gurus and content marketing strategists.  Get ready to learn from the brightest minds in business today!  We begin with Rich Brooks of flyte new media.

Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. His monthly flyte Log email newsletter and company blog focus on Web marketing topics such as search engine optimization, blogs, social media, email marketing, and building Web sites that sell. Rich is currently an Expert Blogger at FastCompany.com and a Featured Blogger at MaineBusiness.com.  He is a co-founder of Social Media FTW, an organization putting on conferences and events to educate small businesses and non-profits about the power of social media marketing.  He is a nationally recognized speaker on Web marketing topics such as search engine optimization, blogging, social media, email marketing and analytics and the “tech guru” on WCSH Channel 6’s evening news show.  Continue reading →

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I recently interviewed Beth Barany, the go-to creative coach for writers.  Check it out!

1. How did you get started helping other writers?

I’ve always been drawn to helping other writers, ever since my horrible English teacher in ninth grade. I felt she could be doing so much more to foster our creativity and productivity. It was then and there that I vowed to help writers and be the kind of teacher she wasn’t. Bless her. Who’d have thought that a bad teacher could inspire so much passion in a student?!

2. What do you feel are the 3 things you can help most with?

Three only? You’re kidding, right? Okay. I’ll narrow it down. Which brings me to the first thing: Focus. I help you focus on what you want to write about. Which bring us to the second thing: Clarity. I help you get clear and specific about what you want to say, to whom, and why. Lastly, I help you organize your thoughts AFTER you’ve spilled them onto the page.

3. What advice would you give to those who want to write a book but aren’t sure what to do first? Continue reading →

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