Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

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by Jon Wuebben

The most important and most basic thing to understand for on page optimization is that your keyword phrases need to be used on your page in order for the page to rank. This is fundamental to high quality SEO copywriting. But what are all the other “query” factors that play an important part in your site copy?

Keyword Frequency

Keyword frequency is the number of times your keyword phrase occurs on the page. Typically, you are looking for the keyword phrase to be used at least three times throughout the page (assuming you’re not writing 600 words or more). You’ll probably have a couple more keyword phrases that you’ll want to use too, so if you have a total of three keyword phrases that makes nine places that you’ll be using your phrases on a certain page. Continue reading →

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