by Jon Wuebben

Optimized Press releases have incredible value and can be a great way to get some instant exposure. Do you have a newsworthy event to talk about such as a new business announcement, a partnership, a new suite of products, a new service offering or winning an award? These are all great things to communicate.

How do you go about writing optimized press releases?

Copywriting for a search engine optimized press release is different than any other type of online copy. The first thing of course is the headline. As you would think, this is very important. It’s what pulls your reader in. It should have a little flash to it, maybe an eye-grabbing statistic or benefit. It should be… Continue reading →

If you enjoyed this post, make sure you subscribe to my RSS feed!