Recently I was very excited to be featured in Sarah Shaw’s weekly blog interview series on the entreprenette.  Sarah is a force of nature when it comes to product development and promotion and when I think of people that are doing social media the right way, I think of her.  In this interview, Sarah asks a lot of great questions.  For those companies that are involved in developing new retail products, like clothing lines, handbags, accessories, etc. this information will prove to be especially helpful.  I explain why great content is essential to connecting with your prospects.  Content is no longer just required, it is the currency of the web.  Listen now!

Check out Sarah’s entreprenette.com for information on her private coaching and other services and be sure to Follow the entreprenette on facebook and twitter!

Popularity: 2%

Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

• Keyword Research
• Competitive Research
• Content
• Improving Usability – Design
• Social Media
• RSS/Social Bookmarking
• Blogging
• Link Building
• Sub Strategies based on type of business
• Local Companies
• E-Commerce and other web businesses

II. Tactics Continue reading →

Popularity: 3%

Smallbiz America is an integrated new-media platform created to help entrepreneurs profit in business and prosper in life.  Check out my recent interview with David Wolf, CEO of Smallbiz America. I enjoyed the chance to speak to so many passionate business builders.

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In my talks with business groups and others, especially those who aren’t as tech savvy, one thing always comes up: a lack of knowledge on how to perform competitive research online. The companies that have a website and can get around the Internet will sometimes check out their competitors websites, but that’s about it. The others don’t do anything. Either they are too busy, don’t care or don’t know how.

In these challenging economic  times, where small businesses are failing right and left, it’s more important than ever to know what your competitors are doing and how they are using their web content to, in effect, take business away from you.

So what should you do if you are a small business and want to “spy” on competitors? Continue reading →

Popularity: 40%

by Jon Wuebben

Meta tags are code that is found both in the html pages of your site architecture AND what you see displayed on the page when you do a search. If you are going to perform well in the copywriting area, it’s important to know what these are and how they affect you.

There are two important ones: The Title tag and the Description tag. The title tag uses 2-3 keyword phrases and/or benefits to tell the searcher what the page is about. It needs to read almost like a headline – this will motivate people to click on it. Continue reading →

Popularity: 38%