by Jon Wuebben

Landing pages are what your prospects “land” on when they click on your PPC ad, banner ad or email link. With these very important pages, you have a couple of choices. You can use this page as the first and last page they interact with (i.e. Get them to take action right on that specific landing page) or as a “hub” for the other places on your site you want the prospect to go to.

…What exactly are you trying to get the prospect to do? Continue reading →

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