Entries Tagged 'Keyword Research' ↓

My Favorite Websites: 10 Tools for Online Marketing and Copywriting Success

Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

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Aligning Keywords with the Customer Buying Cycle & Role Based Keyword Searches

by Jon Wuebben

We all know that not everyone who jumps on the web is going to buy the very first time. They usually are doing one of four things:

  • Gathering information
  • Trying to learn about the product/service
  • Shopping
  • Buying

For each point in the buying cycle, they have a likelihood of using a unique type of keyword phrase. For example… Continue reading →

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Keyword Research - Using Wordtracker & Keyword Discovery to Get it Right!

by Jon Wuebben

Do you know which keyword phrases your customers are using to find you? What’s the best way to find out? Ask customers. The other way is to use some of the keyword research tools available on the web.

Word Tracker and Keyword Discovery

Wordtracker.com has been around since 1999 and has been the de facto standard in the industry, highly recommended by all leading search marketing firms and top SEO copywriters. As the “first mover” in the keyword analysis space, they are still highly regarded and do a very good job for thousands of companies across the globe. Continue reading →

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