by Jon Wuebben

Email is one of the most brilliant ways of communicating that human kind has ever devised. It’s fast, efficient, cheap, and fairly easy, once you get the hang of it. Plus – it can be measured. And that’s the beautiful part. What better way is there to improve your writing each time around?

Email marketing is part art, part science…and all about connecting better with prospects and customers.

So, how do we begin? It all starts with your subject line. And this is where most of the mistakes happen – right at the beginning. We all know what bad subject lines look like; we’ve seen enough junk email to last ten lifetimes. But how do you write your subject line so it will have maximum impact? The first thing to do is Continue reading →

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