Lee Odden of Top Rank Marketing is putting together an article on content strategy and SEO and he asked me to participate.  Here is our Q & A from that interview:

Q: How would you define “content strategy” and what role does it play in a SEO effort?

Your content strategy is a systematic and planned approach you take to develop site copy, blog content, press releases, articles, newsletters, videos, podcasts, e-book and/or white paper downloads and other forms of content that enhances and builds your relationship with new prospects, current clients, the media and those in your industry. Through developing this relationship, you secure a long-term, two-way “benefit channel” for both yourself and them. People buy from those who they have a high comfort level with. If you have a large network through the relationships you’ve built from your strategic content efforts, you will always have a steady stream of buyers for your products and services.

The role content strategy plays in the SEO effort is simple: Continue reading →

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by Jon Wuebben

“Direct Response” Sales Letter sites are the ones that have the long, scrolling Home page with the testimonials, positive, benefits oriented mega copy, multiple calls to action and no mention of price – until the very end.

Personally, I’m not a big fan of direct response sales letter type sites, but I know there are many out there that are doing well and there are many customers who have purchased products from them who are satisfied.

Because these sites are unique, there are certain ways to write them, and if you want to go with something like that, you’ll need to know how to do it well. The key with this kind of SEO copywriting is that you follow a specific formula in crafting the words. Here are the important elements: Continue reading →

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by Jon Wuebben

If you are a law firm, do you need copy written for a Shopping Cart web page? Probably not. Likewise, if you are operating a website that manufactures guitars and you have a network of retailers, do you need to write copy that discusses pricing of certain models? Not really. Let the retailers do that. If you are running a Japanese restaurant, do you need to use SEO articles, blog copy, and press release copy? Probably not. I mean, you could do a blog I guess, but how would that affect your brand? Is it necessary? Not really… Continue reading →

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