In my talks with business groups and others, especially those who aren’t as tech savvy, one thing always comes up: a lack of knowledge on how to perform competitive research online. The companies that have a website and can get around the Internet will sometimes check out their competitors websites, but that’s about it. The others don’t do anything. Either they are too busy, don’t care or don’t know how.
In these challenging economic times, where small businesses are failing right and left, it’s more important than ever to know what your competitors are doing and how they are using their web content to, in effect, take business away from you.
So what should you do if you are a small business and want to “spy” on competitors? Continue reading →
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