Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

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What’s the hottest topic in the news today?  That’s right, the Presidential election. No matter where you go or where you turn, it’s there. It’s on the news, it’s what people are talking about, it’s in the air. People are naturally sizing these candidates up. Who has the best chance? McCain or Obama? Who has the best agenda for America?  McCain or Obama. And of course, what I am interested in:  Who has the better content on their website? McCain or Obama???

But of course… What a great topic right?  Seriously, I, of all people, was interested in knowing!  After all, we’ve heard all this big talk about how Obama was using the Internet in new and unprecedented ways – especially for financial contributions and building a grassroots organization. But was he using it well in other ways… like with his content? Continue reading →

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by Jon Wuebben

Analyzing Your Competitor’s Keyword Phrases

If you want to increase your sales and improve your business, you’ve got to know what your competitors are doing, right? As you are making changes to your offering, so are they. Things are always moving, positions are always being jockeyed for; new markets are always in play. At the same time, they may make some mistakes, as you could too. The nice thing about the web is that it lends itself very well to checking your competitor’s keyword phrases! Continue reading →

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