Recently, I presented my new magnum opus: The Content Rich Online Marketing Summit. Reviewing all the important online marketing strategies and tactics, the Summit is an action packed, 2 hour seminar that focuses on results. My goal with these events is to distill it down to the most important teachings and give everyone that came a ton of substance – no fluff – minimal storytelling and lots of step-by-step instructions.  I don’t know about you, but so many of the seminars I attend are either a total sales pitch or a bunch of stories stitched together by “get rich quick talking heads.” I’m a busy guy, I don’t want “feel good” anecdotes – I want information!

The inaugural 105 min event (outlined below) was attended by small business people from all over San Diego County and is now available for purchase for only $29.95. It’s action packed and covers the entire spectrum of online marketing and from the feedback we’ve received, attendees got A LOT out of the meeting.  The goal?  To take it to as many places as we can, spreading the good news of online marketing strategy everywhere we go… Everything for the Beginner.  Ideas for the Experts.  Check out these clips from some of my recent events!

Here’s how we break it down at Content Rich “Live” (as it’s also called):

I. Elements of Strategy

• Keyword Research
• Competitive Research
• Content
• Improving Usability – Design
• Social Media
• RSS/Social Bookmarking
• Blogging
• Link Building
• Sub Strategies based on type of business
• Local Companies
• E-Commerce and other web businesses

II. Tactics Continue reading →

Popularity: 3%

In my talks with business groups and others, especially those who aren’t as tech savvy, one thing always comes up: a lack of knowledge on how to perform competitive research online. The companies that have a website and can get around the Internet will sometimes check out their competitors websites, but that’s about it. The others don’t do anything. Either they are too busy, don’t care or don’t know how.

In these challenging economic  times, where small businesses are failing right and left, it’s more important than ever to know what your competitors are doing and how they are using their web content to, in effect, take business away from you.

So what should you do if you are a small business and want to “spy” on competitors? Continue reading →

Popularity: 40%

Every single one of us in the online marketing space is here for a reason. Whether you are talking about Andy Beal, Aaron Wall, Heather Lloyd Martin, Lee Odden, Jill Whalen, Danny Sullivan or any of the other 100 or so web marketing leaders out there, we all have a strong desire to help other companies become more efficient and sell more products and services. Of course, all of us are passionate about the web, love to know what makes consumers buy and enjoy building online communities. But each of us also has a treasure chest of resources that we have gathered over the past few years that have lessoned the learning curve and help us help others every single day.

So, for the first time ever, I put together a list of my personal favorite online marketing tools and resources for you to take a look at. In total, this is a very large, very comprehensive and very good list. Continue reading →

Popularity: 100%

What’s the hottest topic in the news today?  That’s right, the Presidential election. No matter where you go or where you turn, it’s there. It’s on the news, it’s what people are talking about, it’s in the air. People are naturally sizing these candidates up. Who has the best chance? McCain or Obama? Who has the best agenda for America?  McCain or Obama. And of course, what I am interested in:  Who has the better content on their website? McCain or Obama???

But of course… What a great topic right?  Seriously, I, of all people, was interested in knowing!  After all, we’ve heard all this big talk about how Obama was using the Internet in new and unprecedented ways – especially for financial contributions and building a grassroots organization. But was he using it well in other ways… like with his content? Continue reading →

Popularity: 48%

by Jon Wuebben

Analyzing Your Competitor’s Keyword Phrases

If you want to increase your sales and improve your business, you’ve got to know what your competitors are doing, right? As you are making changes to your offering, so are they. Things are always moving, positions are always being jockeyed for; new markets are always in play. At the same time, they may make some mistakes, as you could too. The nice thing about the web is that it lends itself very well to checking your competitor’s keyword phrases! Continue reading →

Popularity: 34%