“If you want to know the real secrets to online traffic and a non-stop turbo boost in sales, it’s right here in this content-rich book. Packed with tips and techniques, insights and practical advice, this is one of those rare books that truly delivers. I loved it!”
- Dr. Joe Vitale, Author “Hypnotic Writing” www.mrfire.com
“Content Rich: Writing Your Way to Wealth on the Web is, without a doubt, the most important copywriting book to be published this year. Every online marketer and copywriter can become more successful and make more money by mastering SEO copywriting, content writing, key word research, Web 2.0, social media, viral video, and the dazzling array of new traffic-generating tools available on the Internet today. No one teaches these disciplines better, from a copywriting standpoint, than Jon Wuebben. If you are serious about online marketing and copywriting, you absolutely must read every word of this book from cover to cover.”
- Bob Bly, Copywriter / Consultant: www.bly.com
“Packed with valuable advice and real-world case studies, Content Rich really does live up to its claim of being the complete SEO copywriting guide. I’d recommend it to anyone looking to get the most out of their web content, or even considering SEO copywriting as a career.”
- Andy Beal, Co-author - Radically Transparent: Monitoring and Managing Reputations Online.
“This book will help you make more sales and more money on the Internet than you ever thought possible!”
- Brian Tracy, Author - Getting Rich Your Own Way
“This is the most important business book you will read this year. Nothing will make a bigger impact on your sales than applying what you learn here. Jon is the best in the industry and that is why we rely on his advice. Google has changed all of the rules of business and this book will give you the new playbook.”
- Roman Bodnarchuk, Chairman and CEO: www.N5R.com
“Companies have paid ad agencies $200K to tell them what they’ll find in this book for $20. Jon Wuebben’s information on growing your online presence could revolutionize sales for both small and large businesses alike. Buying this book is putting money in your pocket.”
- Dianna Booher, Author - The Voice of Authority and E-Writing
“Filled with practical advice and insider secrets, Jon Wuebben gives business builders a master’s class in using written content to increase search engine rankings, online traffic and sales. This useful jargon-free guide is filled with clear explanations, helpful examples and smart strategies. A terrific resource!”
- Lisa Johnson, Author - Mind Your X’s and Y’s: Satisfying the Ten Cravings of a New Generation of Consumers
“It is refreshing to see a concise book on the subject of copywriting with SEO in mind. Jon does a most excellent job defining the differences between traditional copywriting versus SEO copywriting. Whether a novice copywriter or seasoned veteran, this book will help one to understand how copywriting with SEO in mind can help improve not only organic search visibility but web site usability as well. I love how Jon explains in detail various types of SEO copywriting such as copywriting for articles, press releases, paid search ads, Wikis, email/newsletters, and even viral campaigns. I also enjoyed the real world examples of SEO copywriting for both small and large businesses. If you are in any way, shape or form involved with a web site, I highly recommend this book.”
- David Wallace - Founder and CEO, SearchRank
“The Internet has changed everything, including what works and what doesn’t work in copywriting. If you want to stay competitive, you’ll need to read Jon Wuebben’s new book, Content Rich….several times.”
- Al Ries, Co-Author, The Origin of Brands
“Whether you are in a business seeking to jumpstart sales or an established company that wants to increase search engine rankings, I would recommend Content Rich. The book not only discusses the importance of optimized copy, but breaks it down better than any other book on the topic. Content Rich is a great Web 2.0 resource and is the ultimate playbook for online copywriting.”
- Adrian Gostick, New York Times bestselling author of The Carrot Principle
“This book is essential reading for anyone serious about success online. A number of new mediums have appeared online which present both challenges and tremendous opportunities-these include blogs, RSS, and e-mail marketing, and this book does a fabulous job of explaining the nuances that must be mastered to achieve success in these new arenas. Want to learn the necessary steps for attracting and keeping website visitors? Content Rich is a must read…it is the most comprehensive book I know of that explains in thorough detail the steps necessary to write your way towards better search engine rankings and a tremendous increase in traffic to your site.”
- David Chapman , Founder, Webrageous Studios
“It’s not easy to make a book about writing copy to optimize your rankings on search engines (SEO) into a real page turner, but Jon Wuebben makes a valiant attempt.
For me, a novice in the field of web sales, the topic is just plain daunting, but that’s my problem, not Wuebben’s. The author uses simple, declarative sentences, a laidback conversational tone and plain English where he could be using “technobabble”. His examples are straightforward, easy to follow and demonstrably convincing, even for the uninitiated. I found the apples-to-apples comparisons he uses very effective. By that I mean, he shows the copy as it looks before the improvements and SEO and then again after. The change was obvious, the explanations clear, and the result definitely beneficial. And, if I got it, so will everyone else.
My husband, with a Web history as old as the Web itself found it to be valuable as well. What impressed him most is that Wuebben cites other sources for his statistics, rather than simply personal research. This approach makes his assertions all the more compelling and gives real meat to his data. If you’re looking to find a pot of gold over the Internet rainbow, Content Rich: Writing Your Way to Wealth on the Web may very well be your own ruby slippers. Armchair Interviews says: this is knowledge anyone who wants to generate traffic on the Web should know.”
“Technology might change but the basic foundations of marketing stay the same. Simply put, you might have the greatest product in the world but if no one knows about it you aren’t going to make any sales. So the key to any successful business is bringing in potential customers and making them clients.
Here’s where Content Rich comes in. This book looks at ways to bring people to your website and how to encourage them to buy your product. To bring clients to your site, the author looks primarily at search engine optimization, making sure that your site rates well within Google, Yahoo, and other like search engines. The biggest concerns here are making sure that your metatag keywords and your actual site content work together for the best possible results.
Once you’ve got potential customers coming to your site, you can focus on making these people actual clients. Making sure your site is intuitive and easy to scan for the appropriate information is key. Adding a little buzz and regularly adding content will also help.”
- TCM Reviews, www.tcm-ca.com
“Content Rich is full of the critical copywriting and search engine optimization information that you need to succeed online today. The increasing importance of SEO make this book a timely “must read” for e-business owners everywhere. In Content Rich, Jon Wuebben shares both his enthusiasm and the tactical specifics that you need to know to make your online business a success.”
- Scott Fox, Author “Internet Riches”, www.ScottFox.com
“I see incredible value for whoever reads this book especially those looking to better understand how to not only write content for the edification of search engine visibility, but more importantly, write optimized content that converts it’s end users into sales or desired actions when they arrive on-site!”
- Sean Bolton, Co-Founder & CEO, Lead To Conversion, LLC.
“Wow. I expected Jon’s book to cover copywriting for the web, but it covers so much more than that. Its full of practical advice and specific examples - two things that are severely lacking in so many other “how to” guides for business on the web. Jon covers copywriting for the web, copy layout, on-page SEO, link building, conversion optimization, online PR and even gives advice and tips about running an internet-based service business. Jon’s book is now mandatory reading for my new hires. Make sure to have your highlighter ready!”
- Jon Payne, Principal, Net Focus Media - www.netfocusmedia.com
“In this practical and idea-igniting book, Wuebben has delivered not only the fundamentals to success for SEO copywriting, but also the structure for delivering a sound and viable product to consumers online. His approaches to marketing a website to end consumers and the search engines are empowering and resounding. Wuebben shows, not tells, readers how to effectively build compelling online content with strong case studies from years of practical experience. Content Rich has enough food for thought to jumpstart the beginner online marketer as well as fine tune the practices of an industry veteran. If SEO or SEM is anywhere in your job description, this book is a must-read. It may also give the product team a run for their money as well!”
- Dena Yahya, General Manager - www.onetime.com
“No smoke and mirrors here…just sound advice for creating optimized content and improving your website’s visibility in search engines - Content Rich is right on target”
- Greg Reilly, Partner, Rock Coast Media www.rockcoastmedia.com
“Jon Wuebben advances the power of the written word to a much higher level with his brilliant “Content Rich” which should become mandatory reading in the Internet Age. He writes of things that undoubtedly will become part of anyone’s education in the near future. I congratulate him on his foresight.”
- Jay Conrad Levinson, Author - Guerilla Marketing
“Jon Wuebben has done us all a great service. Here is a clear, detailed, inspiring guide to search engine optimized copywriting, delivered in an entertaining and engaging style. I couldn’t put it down–a rare experience with business books! Highly recommended.”
- Ruth Stevens, Author “Trade Show and Event Marketing”, Professor of Marketing, Columbia Business School.
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