by Jon Wuebben
Did we ever think that two college students with a gift for rhyming could hi-jack the advertising and promotions department for McDonalds for a few weeks with a clever rap about mcnuggets? It happened.
Welcome to the Democratization of Self Expression.
What does this mean? It means that your brand is out of your hands. And it should be if you think about it. Your customers are important. What they think has always been important. It’s just that before, corporations loved being able to dish it down people’s throats. And look how far it got us. Chrysler. GM. Others. It doesn’t work, it’s never worked. The reason why Toyota came out of nowhere in the 70’s and 80’s and then eventually went on to dominate the auto market is because they listened to their customers. In a way, they were on the forefront of social media. They gave their customers a voice before they were able to have one on their own! With any news, we can now question it, put in context, analyze it and comment on it. Continue reading →
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