Recently I was very excited to be featured in Sarah Shaw’s weekly blog interview series on the entreprenette.  Sarah is a force of nature when it comes to product development and promotion and when I think of people that are doing social media the right way, I think of her.  In this interview, Sarah asks a lot of great questions.  For those companies that are involved in developing new retail products, like clothing lines, handbags, accessories, etc. this information will prove to be especially helpful.  I explain why great content is essential to connecting with your prospects.  Content is no longer just required, it is the currency of the web.  Listen now!

Check out Sarah’s entreprenette.com for information on her private coaching and other services and be sure to Follow the entreprenette on facebook and twitter!

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