Scott Fox has done it again with his latest book, “e-Riches 2.0”, putting together an easy to understand, thoroughly comprehensive “how-to” on all the latest online marketing tools and strategies. Like Scott, I believe that there is a huge opportunity to provide this type of instruction to the millions of small businesses out there who may be challenged in the online marketing space. There are still many business owners who feel overwhelmed by all the stuff coming at them when it comes to Web 2.0.

I love how he emphasized the importance of social media and attempted to allay any fears that businesses might have about this exciting and very important type of new marketing. The “Top 10 Reasons You Need to Be on Social Networks” is a must read on page 102.

What else did I like?

• His positive, “you can do it” tone/approach. There’s a lot to know… and he breaks it down so it’s very easy to grasp
• His tips for brick and mortar businesses – like the email list building advice on page 82
• The viral marketing campaign success stories on page 95
• Chapter 11 on Social Bookmarking is worth its weight in gold
• Chapter 18 on video had some excellent suggestions as well

It appears Scott and I are both big fans of Gary Vaynerchuk, the guy from WineLibrary.com. Gary is a one man Internet Marketing Machine and Scott tells his story on page 257. Be sure to take a look at this one… lots to learn.

Finally, e-Riches is a slam dunk for one other reason: all the great charts and visuals throughout the book. I absolutely loved the chart he had on page 301 for Analyzing Your Online Competition. This is one area I think many companies miss – they forget to see who they are up against and what they need to do to compete more effectively.

All in all, this book delivers – big time. I recommend you pick up a copy today… and then buy a few for your business friends while you’re at it!

Popularity: 4%