Comments on: SEO Copywriting: Why Do Some People Think it’s So Cool to Downplay its Importance?

By: jonwuebben

jonwuebben — Sat, 23 May 2009 00:50:53 +0000

thanks for the feedback Rob, good points you are making here.

By: jonwuebben

jonwuebben — Sat, 23 May 2009 00:46:24 +0000

thanks for weighing in Jon, appreciate the feedback!

By: Jon Buscall

Jon Buscall — Thu, 14 May 2009 05:43:56 +0000

Chris Heuer recently talked about a v. successful blogger who publishes with readers in mind. Then goes back a few days later and tweaks headlines for Google.

Personally, I like the flexibility of WordPress so you can, say, write custom title tags for each post to differentiate between what the reader and Google sees. So on some levels the technology helps.

With so much noise out there on the Net it’s important to stand out; you need something more than great SEO strategies. Of course, that will get you seen but it’s keeping readers. Perhaps what Demian was getting at is that a unique, well written post is as significant initially in building an audience.

By: Rob

Rob — Sun, 10 May 2009 23:36:43 +0000

If you want to rank for “red widgets” and you don’t have the phrase “red widgets” in your page then it is HIGHLY unlikely that you will ever attract enough links to rank for that term.

And if you don’t have the term “red widgets” on your page then it is highly unlikely that people will link to your page with the anchor text “red widgets” in enough numbers to get you ranked for that term.

I see what Brian is getting at in the above comment, but I would really love to know what great search term CopyBlogger ranks for that is not mentioned on the page that ranks?

By: jonwuebben

jonwuebben — Wed, 06 May 2009 16:53:45 +0000

Hey Brian, thanks for commenting! Great to have you. I am a huge fan of Copyblogger.

Yes, agreed… I see this too… people seem very gun shy, confused or misinformed about link building and it IS critically important… and can make the overall job of building site authority that much easier. As we live in the world of optimized content over here at Telegent Media, I always want to stress that copy needs to be able to be read by the search engines (as well as fodder for link bait) and that this is a learning curve for those who have never optimized. So, just wanted to keep that message alive. It’s important too and there’s a lot to know.

Lets chat when you have some time Brian… Let me know what works for you.

By: Brian Clark

Brian Clark — Tue, 05 May 2009 23:51:59 +0000

I got your book… it’s damn good.

To a certain degree, what Demian said is correct. It’s just not the whole story, so I agree that it perhaps could be misleading to a newbie.

But as I wrote at length in January 2007 (summed up in this pithy comment but linked to in the article you cite), the goal is to get as many links to your domain as possible to build authority. Then, when Google trusts you, you can optimize all you want.

I see too many people going the other direction. They agonize over keyword placement upfront, but never attract links and never build a brand. And trust me, Google loves brands more than an agonized set of keywords (at least initially).

Anyway, dig your stuff. Thanks for the conversation.