I know, a little confusing right? A post for those who dont read blog posts?

Well look, here is the deal. I’ve said it before and I’ll say it again: There are a ton of businesses out there that are very challenged when it comes to their website and using it as a tool in their marketing arsenal. I have made it my mission to not simply help those companies that come to me and know they need help, but to reach out, be a little evangelical and find those companies that are way behind the times and don’t know how much they can benefit. Why?  One, you can make a big impact, very quickly and two, it makes my job interesting. Plus, I like to help these types of sites… it gives me a warm fuzzy knowing I have helped those who really need it.

Who are we talking about? Those that put up a website in 1999 and haven’t done anything since. Those people who have a site that looks like an online “junkyard”… different fonts, flashing banners, and bad color schemes. And finally, those who have never bothered to put a site up at all. Oh, and I guess we could include non-profits that don’t have the time, people and money to make changes. I’ve helped a few of them for free.

If this sounds like you..then this post is for you! and for those “in the know” who won’t get anything from this post, perhaps it will motivate you to help a few companies that fall into this category as well.

So, if you consider yourself a rookie when it comes to online content and you don’t have a clue about what to do first, here are some ideas for you to consider:

1. Ask 10 of your good business friends to take a look at your site and provide you with feedback
2. Search Google for the products or services you sell and see what you find
3. Check out wordtracker.com and keyworddiscovery.com and learn what they are all about
4. Sign up for Google Analytics and give it a spin
5. Google “SEO website designer” or “seo consultant” and have 10 firms review your site for free
6. Check out marketingpilgrim.com, seomoz blog and toprankblog.com – Lots of great information on these sites!
7. Not sure what Pay per click advertising is?  Take a look at https://adwords.google.com
8. Never done an online press release?  Go to http://www.prweb.com
9. Confused about the basics of SEO copywriting?  Take a look at some of the other posts on this blog… lots of good stuff!
10. Email me with any questions you may have: jon@contentrichbook.com

This should be enough to get you started. There is a lot here in each one of these resources, but if you put in the time, you’ll be blown away at the potential they hold for your site.

Any feedback from others on good sites to check out for the rookie?

Good luck!

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