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	<title>Comments on: Copywriting for the Web – Part Art, Part Science, but Mostly About Addressing Peoples Needs</title>
	<atom:link href="http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/feed/" rel="self" type="application/rss+xml" />
	<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/</link>
	<description>Search Engine Optimized Web Copywriting</description>
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		<title>By: jonwuebben</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-393</link>
		<dc:creator>jonwuebben</dc:creator>
		<pubDate>Wed, 08 Apr 2009 00:51:19 +0000</pubDate>
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		<description>Thanks for weighing in Jenny!  Looks like you are a believer!</description>
		<content:encoded><![CDATA[<p>Thanks for weighing in Jenny!  Looks like you are a believer!</p>
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		<title>By: Jenny Pilley</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-388</link>
		<dc:creator>Jenny Pilley</dc:creator>
		<pubDate>Mon, 06 Apr 2009 07:50:29 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-388</guid>
		<description>I think this is a wonderful post. I think the point of reading your work out loud is a vital part of perceiving how others read your work. 

Also people forget the needs of customers and how they want to know more than just how great a company you are. Facts and figures I always think are vital ingredients of any content, as as they are true.</description>
		<content:encoded><![CDATA[<p>I think this is a wonderful post. I think the point of reading your work out loud is a vital part of perceiving how others read your work. </p>
<p>Also people forget the needs of customers and how they want to know more than just how great a company you are. Facts and figures I always think are vital ingredients of any content, as as they are true.</p>
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		<title>By: jonwuebben</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-384</link>
		<dc:creator>jonwuebben</dc:creator>
		<pubDate>Thu, 02 Apr 2009 17:33:47 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-384</guid>
		<description>Thanks for the comment Kim! Always great to hear from you. And to your comment, yes, it is difficult to take yourself or your company out of the picture, especially for those who are natural salespeople or self-promoters. It&#039;s a learned thing I&#039;m finding. ;)</description>
		<content:encoded><![CDATA[<p>Thanks for the comment Kim! Always great to hear from you. And to your comment, yes, it is difficult to take yourself or your company out of the picture, especially for those who are natural salespeople or self-promoters. It&#8217;s a learned thing I&#8217;m finding. <img src='http://contentrichbook.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: Kim Snyder</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-381</link>
		<dc:creator>Kim Snyder</dc:creator>
		<pubDate>Thu, 02 Apr 2009 02:57:42 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-381</guid>
		<description>As someone who has already bought your book, :) I have found that your blog rounds out some of the ideas you have even better. 
Its really hard to read anything when you see that are they are going at it with the ME attitude. As someone who has to write for the own website I understand its really hard at times not to take that attitude but I also know that I can&#039;t get customers if I did. 
Wonderful post! 
Has got me thinking about ways to improve some of my own work. SEO is never done but at least we now have someone helping us along.. Thanks Jon!</description>
		<content:encoded><![CDATA[<p>As someone who has already bought your book, <img src='http://contentrichbook.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  I have found that your blog rounds out some of the ideas you have even better.<br />
Its really hard to read anything when you see that are they are going at it with the ME attitude. As someone who has to write for the own website I understand its really hard at times not to take that attitude but I also know that I can&#8217;t get customers if I did.<br />
Wonderful post!<br />
Has got me thinking about ways to improve some of my own work. SEO is never done but at least we now have someone helping us along.. Thanks Jon!</p>
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		<title>By: jonwuebben</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-361</link>
		<dc:creator>jonwuebben</dc:creator>
		<pubDate>Tue, 17 Mar 2009 19:46:40 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-361</guid>
		<description>Thats great Patricia - I love how your blog is geared towards this group...we are misunderstood, underutilized and underappreciated. But, its starting to change now, thankfully.</description>
		<content:encoded><![CDATA[<p>Thats great Patricia &#8211; I love how your blog is geared towards this group&#8230;we are misunderstood, underutilized and underappreciated. But, its starting to change now, thankfully.</p>
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		<title>By: jonwuebben</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-360</link>
		<dc:creator>jonwuebben</dc:creator>
		<pubDate>Tue, 17 Mar 2009 19:45:55 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-360</guid>
		<description>Hi Patsi!  I love that! thanks so much for reading the blog... I&#039;m glad you are getting something out of it.  I try to make each post unique in its own way and I have always been a Jefferson fan, so there you go!</description>
		<content:encoded><![CDATA[<p>Hi Patsi!  I love that! thanks so much for reading the blog&#8230; I&#8217;m glad you are getting something out of it.  I try to make each post unique in its own way and I have always been a Jefferson fan, so there you go!</p>
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		<title>By: Patricia Weber</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-358</link>
		<dc:creator>Patricia Weber</dc:creator>
		<pubDate>Fri, 13 Mar 2009 13:39:09 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-358</guid>
		<description>I&#039;m there with you John. Personally, as an introvert, an introvert in sales for 30 years, I find it natural to be other focused. I&#039;m curious, I ask questions, I think most introverts do. And the curiosity is natural. The one question you asked that has me thinking now, &quot;How can you give them more than they expected?&quot; But as usual, I&#039;ll likely go ask people, the people who I attract to my work.

Thanks for a wonderful post.

Patricia Weber
&lt;a href=&quot;http://www.patricia-weber.com&quot; rel=&quot;nofollow&quot;&gt;Blogging Business Sales Ideas for Introverts, Shy and Reluctant&lt;/a&gt;</description>
		<content:encoded><![CDATA[<p>I&#8217;m there with you John. Personally, as an introvert, an introvert in sales for 30 years, I find it natural to be other focused. I&#8217;m curious, I ask questions, I think most introverts do. And the curiosity is natural. The one question you asked that has me thinking now, &#8220;How can you give them more than they expected?&#8221; But as usual, I&#8217;ll likely go ask people, the people who I attract to my work.</p>
<p>Thanks for a wonderful post.</p>
<p>Patricia Weber<br />
<a href="http://www.patricia-weber.com" rel="nofollow">Blogging Business Sales Ideas for Introverts, Shy and Reluctant</a></p>
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		<title>By: Patsi Krakoff aka The Blog Squad</title>
		<link>http://contentrichbook.com/2009/03/09/copywriting-for-the-web-%e2%80%93-part-art-part-science-but-mostly-about-addressing-peoples-needs/comment-page-1/#comment-357</link>
		<dc:creator>Patsi Krakoff aka The Blog Squad</dc:creator>
		<pubDate>Thu, 12 Mar 2009 11:24:49 +0000</pubDate>
		<guid isPermaLink="false">http://contentrichbook.com/?p=218#comment-357</guid>
		<description>Well written, John. I love the way you lead in with Thomas Jefferson and relate it to online writing. Why shouldn&#039;t we aspire to write well even if it&#039;s a declaration of a new product or service and not a Declaration of Independence!

I&#039;m a new fan of yours so I&#039;m now going to go buy your book, Content Rich. How&#039;s that for a Declaration!</description>
		<content:encoded><![CDATA[<p>Well written, John. I love the way you lead in with Thomas Jefferson and relate it to online writing. Why shouldn&#8217;t we aspire to write well even if it&#8217;s a declaration of a new product or service and not a Declaration of Independence!</p>
<p>I&#8217;m a new fan of yours so I&#8217;m now going to go buy your book, Content Rich. How&#8217;s that for a Declaration!</p>
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